Client Background:
Regal Springs, formerly known as Chandra Township, approached us seeking a complete overhaul of their brand identity for a premium real estate project. They envisioned a transformation that would reflect modernity and exclusivity.
Challenges:
Complete Rebranding:Complete Rebranding: The transition from Chandra Township to Regal Springs demanded a comprehensive rebranding strategy to establish a fresh and distinctive identity.
Market Repositioning: The objective was to reposition Regal Springs as a high-end real estate project, catering to a discerning clientele.
Unified Brand Presence:The project required a unified and impressive presence across various platforms, both online and offline.
Deliverables:
- Brand Visual Identity
- Brand Awareness Activities
- Online & Offline Campaign
- Brand Strategy
- Brand Style Guide
- Media Plan
- Promotional Strategy
- TV Commercials
- Marketing Collateral
- 2D & 3D Layout
- Walkthrough
- Website
Results:
- Successful Rebranding: The transition from Chandra Township to Regal Springs was met with overwhelming positive feedback, elevating the project’s perceived value.
- Increased Interest and Inquiries: Regal Springs experienced a 50% surge in inquiries and site visits within the first six months, indicating heightened interest from potential buyers.
- Enhanced Market Perception: Regal Springs successfully repositioned itself as a premium real estate brand, attracting a more discerning clientele.
- Consistent Brand Image: The new brand identity and marketing materials maintained a consistent and
luxurious aesthetic, reinforcing Regal Springs’ image as a high-end development.
Conclusion:
The revival of Regal Springs from Chandra Township, an exclusive real estate project exemplifies the transformative power of strategic rebranding. From scratch by carefully crafting a new identity and executing a comprehensive marketing campaign, Regal Springs has now increased visibility and solidified its position as a distinguished player in the upscale real estate market.