The Launch of a Revolutionary Health Drink – Nectraw

Nectraw, a visionary in the health and wellness industry, approached us with a revolutionary concept – the creation of a groundbreaking health drink sourced directly from coconut trees. This elixir, named Neera, stands out from conventional fruit juices due to its exceptional nutritional value. Nectraw's goal was to introduce Neera as a beacon of wholesome refreshment, catering to health-conscious consumers seeking guilt-free indulgence

Client Background:

Nectraw, a dynamic player in the health and wellness sector, is committed to harnessing the power of nature to provide innovative solutions for holistic well-being. With a focus on purity and minimal processing, Nectraw aims to deliver products that nourish both the body and soul.


Our partnership with Nectraw began with the ambitious task of establishing Neera as a leading health elixir in a competitive market. We faced the challenge of differentiating Neera from existing products while effectively communicating its unique benefits to consumers.


  • Brand Naming: Develop three brand name options for Neera, ensuring availability for domain and trademark registration.
  • Brand Identity: Create a basic brand style that reflects Neera’s purity and revitalizing properties.
  • Social Media Presence: Set up and manage social media accounts to engage with the target audience and establish Neera’s identity.
  • Ad Campaigns: Develop compelling ad campaigns to showcase Neera’s benefits and reach a wider audience.
  • Website Development: Design and develop a user-friendly website for Nectraw, highlighting Neera’s features and benefits.
  • Product Labeling: Design attractive and informative labels for Neera bottles, emphasizing its natural ingredients and health benefits.
  • Product Shoot: Conduct a professional photoshoot to capture Neera’s essence and create promotional content.
  • Commercial Ad: Produce a commercial ad highlighting Neera’s unique selling points and its appeal to health-conscious consumers.
  • Documentary: Create a documentary showcasing the journey of Neera from sourcing to production, highlighting its purity and nutritional value.


  • Brand Identity Establishment: Neera’s brand identity resonated strongly with the target audience, reflecting its unique proposition as a natural health elixir.
  • Increased Market Presence: Through strategic social media management and engaging ad campaigns, Neera gained visibility and attracted a growing customer base.
  • Positive Reception: Neera received positive feedback from consumers, who appreciated its refreshing taste and nutritional benefits.
  • Enhanced Brand Loyalty: Nectraw successfully fostered brand loyalty among consumers who valued Neera as a trusted source of wholesome refreshment.


Our collaboration with Nectraw in launching Neera has been instrumental in establishing the brand as a trailblazer in the health elixir market. By leveraging innovative marketing strategies and emphasizing Neera’s unique benefits, we have successfully positioned it as a preferred choice for health-conscious consumers. With its unparalleled purity and revitalizing properties, Neera embodies Nectraw’s commitment to providing natural solutions for holistic well-being.