If you are reading this post it’s very likely that you have heard the term “personal branding” a lot. Everyone with a strong internet presence has developed a personal brand. A person’s distinct identity and image are shaped by their use of social media, websites, digital portfolios, blog posts, and other communication channels. Creating an identifiable personal brand is an excellent way to establish yourself in today’s highly competitive marketplace since it lets others know who you are. For an ordinary person, building a personal brand boosts self-esteem, creates new possibilities, and deepens self-awareness. Developing a strong personal brand is essential for social media influencers, independent contractors, and keynote presenters who want to “sell” their services to clients. Although self-promotion is a necessary component, branding is more than just that. Voice and principles: That is your statements and your beliefs. Your personal brand voice shouldn’t be artificial or generic. Textual content: What are you marketing, promoting, advertising or offering in order to grow your fan base? How are you planning to convey it? Your audience is drawn to your material whether it is educational or entertaining. Being real: A turnoff for some people is the idea of “creating” a character. You shouldn’t create or intentionally mass-produce your personal brand. It should be effortless to match your online identity with your true self. You’ll never feel like you’re pushing your brand once you know how to do it.