Do you want to start a brand from scratch? Are you having questions like how my brand should look? Who is my target audience? What should I do to build my brand? Building a brand involves a tedious process that has many elements in it. In this blog, we will see the major points of how to build a successful brand. Before that what is a brand actually? A brand is the recognizable identity of a product or service or company that differentiates itself from others in the industry. A brand is not just a name, logo, product or service it is more than that. It is the story, it is what differentiates itself from the competition. A strong brand image is the heart and soul of any business. It should create a long impression on the audience and should fetch loyalty forming a long enduring connection. For instance, when people think of Starbucks, they typically picture its recognizable logo, excellent coffee, comfortable in-store encounters, strong reputation, and a sense of trust. The emotional connection with customers is the main target for Starbucks. If you are planning to establish a brand or start a new brand ask yourself and find out answers to What, Why, To Whom, Where, When, and How?