Client Background:
“We want to sell flowers online” was the one-liner the team had when they came to us. But now ROZO has transformed into a one-stop online store with a wide range of floral collections successfully blooming online.
Challenges:
From Concept to Reality: Converting the initial idea of an online flower shop into a thriving, comprehensive brand required meticulous planning and execution.
Building Brand Identity: Creating a brand from scratch, including a compelling visual identity, website, and market presence, was crucial for gaining traction in a competitive market.
Ensuring Online Success: Establishing a user-friendly e-commerce platform that not only showcased products effectively but also provided a seamless shopping experience.
Deliverables:
- Brand Visual Identity
- Brand Strategy
- E-commerce Website
- Packaging Solutions
- Product Photoshoot
- Brand Awareness Activities
- Brand Style Guide
- Promotional Strategy
- Media Plan Book
Results:
Thriving Online Presence: ROZO transformed from a mere idea into a flourishing online flower shop, offering a diverse range of floral products.
Market Recognition: Achieved a 60% increase in brand recognition within the first year, thanks to a cohesive and visually appealing brand identity.
Seamless User Experience: Maintained a high customer satisfaction rate (95%) due to the user-friendly website and quality product offerings.
Sustainable Packaging: ROZO’s commitment to eco-friendly packaging contributed to its positive image as a socially responsible brand.
Conclusion:
ROZO’s journey from just an idea to a thriving online flower shop exemplifies the power of strategic planning and execution. By meticulously crafting a brand identity, designing a user-friendly website, and delivering exceptional products, ROZO has not only captured a significant market share but has also become a trusted name now.